Pittsfield, MA -12/17/2016 — Hot Harry’s Fresh Burritos, Inc., a California Mex fast casual group based in Pittsfield, MA, has announced a partnership between its founder Samir Abdallah and Richard Tarascio, former Vice President of Connecticut based Wayback Burgers, an international burger franchise with over 100 US locations. Tarascio has been named to the position of President for Hot Harry’s Fresh Burritos, Inc. Samir Abdallah will continue his involvement in the company as Executive Vice President.
“Richard brings a full range of knowledge and skills in food franchising to the Hot Harry’s executive team. He is just what Hot Harry’s needs to bring us to the next level,” says Samir Abdallah. “In the five short months since joining our team, he has worked with our food vendors and shown the way to lowering food costs while maintaining and improving taste and quality.”
The goal for Hot Harry’s Fresh Burritos is to continue serving fresh, made to order California/Mexican style food in an inviting, fast casual atmosphere that everyone can identify with as providing high quality and value laden items on a re-designed, family friendly menu.
”We’re after the same great taste with an even more assertive emphasis on quality ingredients,” says Tarascio who has brought renowned chef Eamon Lee, CEC on board as a culinary consultant.
As for the store atmosphere and operations, Tarascio is working with design professionals from Lasky Architects based in FT. Lauderdale, Florida on interior plan updates for new locations and has supervised the re-designed of the company logo to further heighten the Hot Harry’s brand.
“Samir and his family have built an amazing concept.” Says Tarascio. “The next step is to expand regionally and nationally. I am excited to be a part of the changes that are being implemented as well as the future growth opportunities that are presenting themselves to us.”
The newest location coming to Connecticut in the next few months will feature the new design. Prospects in the Boston and the Albany/Saratoga, NY areas are on the active docket. Several prospects will be attending Hot Harry’s first “Discovery Day,” a franchisee recruitment presentation scheduled in January 2016.
“Look for us to be the next big player in the better burrito business segment,” said Richard Tarascio.
Currently, Hot Harry’s has two stores in Pittsfield, Massachusetts’s three locations in New York State in East Greenbush, Glenmont and on Upper Union Street in Schenectady, and a shop in Cedar Rapids, Iowa.
For more information please contact us at info@hhburritos.com
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Media Contact: Richard Tarascio rtarascio@hhburritos.com or 860-428-3280